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Council District 7: Council President Pro Tem Jim Madaffer
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El Cerrito Photo of El Cerrito

Council Representative
Marisa Luque
Phone: (619) 236-6677
Email: luquem@sandiego.gov

District Service Center:

Navajo Community Service Center
7381 Jackson Dr.
San Diego, CA 92119-2316
Phone: (619) 668-2700
Director, David Bryant
Email: dbryant@sandiego.gov

Installation of Streetlights along University Avenue–
Crossroads Redevelopment Project Area

I am pleased to announce funding for two projects along University Avenue in the Crossroads Redevelopment Area–$500,000 for 47 new streetlights and $3 million for sidewalk/landscape improvements. Crossroads was created in 2004 and was amongst controversy in its infancy, but has shown that redevelopment works to benefit the community by improving infrastructure and eliminate blight.

On September 11, 2007, the City Council approved the installation of 47 streetlights along University Avenue. The streetlights were something the community has wanted for many years. With the help of Rolando community member Jody Talbot, City staff worked with the community to complete a study as to where to locate the necessary streetlights. The item passed unanimously at Council and will allow the City to receive up to $500,000 from the Redevelopment Agency for the installation and annual maintenance and electricity for the 47 streetlights. Also approved by City Council was the contribution of $250,000 for the purpose of financing the El Cajon Boulevard median improvements. These improvements would include replacing the utility sleeves installed five years ago at the completion of the Mid-City Pipeline.

"It will be a major improvement to the neighborhood and I hope a decrease in the crime in the area. Many thanks to Jim for his support of Rolando."

–Jody Talbot, Rolando Community Member and Crossroads PAC Member

Additionally on September 25th, 2007, City Council approved Item 331, which provides up to $3 million for improvements for University Avenue sidewalk design, repair, and installation. This project was approved by the Crossroads Project Area Committee and allows the Redevelopment Agency to expand $500,000 for project design this year, followed by up to $2.5 million in construction in the next four years as tax increment funds become available.

BOO! Bash at the Salvation Army Kroc Center

On Wednesday, October 24th, children are invited to celebrate Halloween in a safe, family-friendly environment at the Kroc Center's annual BOO! BASH. The hauntless jaunt promises hours of festive fun including face painting, a pumpkin patch, carnival games, and much, much more! The entire event is free for Kroc Center members, and $2 a person for the general public or $10 per family. The fun starts at 5:30 p.m. in the Performing Arts and Education Buildings at the Kroc Center located at 6605 University Avenue. At 7:30 p.m., guests are invited to Trick or Treat on Ice at the NHL sized rink!

Helping Crawford High

I heartily congratulate the Will C. Crawford High School Foundation for their support of the Crawford Education Complex. They do a tremendous job in sponsoring class activities, school renovation projects, community awareness activities and awarding scholarships. The Foundation emphasizes encouraging students to complete their education and improving the employability of Crawford graduates.

Crawford High School is located in District 7 in the community of El Cerrito. If you are interested in supporting education, our students, our community and our future leaders then please consider contributing to the Foundation. Donations can be sent to Victor M. Perez, Vice President, Board of Directors, Will C. Crawford High School Foundation, c/o Administration Office, 4191 Colts Way, San Diego, CA 92110.

Map of El Cerrito View detailed map (PDF)

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